Why do you require a website along with an offline marketing campaign?

At present, it is tough to uphold your position in the market, and for that, you have to be reliable and relevant in delivering your services. A few years back, businesses need to have publicity only on a local level to make their venture successful. But in today’s era of technological advancements, the scenario has completely changed.

Utilizing conventional methods for your offline marketing campaign can prove very beneficial for your business and can bring excellent results. But these tactics also have some limitations such as these methods allow us to reach only a limited amount of audiences which are not even our targeted users.  So, apart from using an effective offline marketing strategy, you also need to have a website for your business, which can offer you many benefits:

What are the benefits of having a business website?

If you aspire to make your business successful, then you need to promote it on all the levels, i.e. both offline and online.  By having a bespoke website for your venture, you can enjoy the following benefits:

• You can utilize your site to gain knowledge about your clients, such as their contact details, demographic information, and what are their specific needs.
• You can use your website to post striking and vibrant images as well as videos regarding the unique features of your products and services.
• It also permits you to communicate and interact with your consumers 24 hours a day and that too, without any extra costs.
• Through your website, you can directly hook up as well as make transactions with your customers.
• You can enjoy the benefit of having live communication with your budding clients.
• It provides your customers with constant access to your promotional content without even purchasing extra ad space.
• Through your site, you can offer your customers with convenience as well as benefits of doing online business.
• You can directly give details about your product items to your clients even without having any need to employ anyone else for that purpose.
• Ultimately, you can see that a website can make you save a lot of money that you can utilize to fulfil your other requirements.

Conclusion:

By having your business website, you can make the buying-selling process much more comfortable for your clients as well as for yourself. It provides your business with greater competence and reduced costs.

Want to have a customized website solution for your business? Contact our Website Design Company Melbourne.

 

How can you convert your website to WordPress?

WordPress is the most popular and renowned content management system and open-source blogging platform. It offers great features, which makes it a perfect tool for any blogger or business.

There are many reasons why you should convert your website to WordPress.

Blogging

Primarily WordPress was used only by bloggers, but later on, it gets evolved into a CMS.

At Sky For Web, we help to convert the conventional websites of our clients into WordPress sites. Every website that we change is fully proficient of blogging. It helps you to engage your visitors more closely to your brand.

Appearance

The appearance of the website is the most valuable thing. When you are going to convert a website to WordPress, never change the overall appearance of the original design. Consider making only minor changes like images, text to enhance the SEO of your website.

Our Website Design Company Melbourne ensures to take approval from our clients before implementing the changes to their websites. Even if you want to make significant changes in your site, we can do that for you.

Return on Investment

Running a website is a costly affair. The current rate for maintaining your site is about $80 per hour. When you change your website to WordPress, you can get a quick return of investment, i.e. ROI.

WordPress websites can save you a lot of money. After we change your site to WordPress, our skilled developers instruct you how to manage it effectively? Additionally, we don’t charge anything from our customers to guide them and for updating their sites.

Plugins

Thousands of plugins are present on the internet, which you can employ to improve the functionality of a website. It is always better to take the aid of a web developer to select an appropriate plugin for your site.

Superior quality plugins are more costly as compared to that of normal ones. High-class tools offer more functions and lifetime updates, which are best for a lasting business.

Website Traffic

By converting your website to WordPress, you can quickly generate traffic for your site. WordPress is SEO-friendly and assists your site to become noticeable to search engines. By enhancing the visibility of your website, it brings more no. of visitors to your site who can buy your products or services.

There is a bundle of benefits of converting your conventional website to WordPress.  At Sky For Web, we offer the most excellent solutions for the needs of our clients. You can contact us to discuss your requirements, and we will work closely with you to satisfy your desires.

Prove Your Value to Clients With Better Marketing

It doesn’t matter from how much time you are working with your client; you must provide them with a personalized and improved reporting. It not only helps you to strengthen your relationship with your customers but also cuts down the communication issues to make your check-in calls go more effortlessly.

Here, we are going to put in the picture the various ways to offer your customers with the advanced reporting. By utilizing them, you can prove your worth to your clients.

1. Consider using the latest tools

If you want to offer your customers a convincing report, you must make use of the right and the latest tools to drag and interpret the performance data. Most often, people utilize spreadsheets for presenting this information and thus, feel hesitant to switch to something else which needs an extra investment. But by employing the latest technology, you can do the same thing quicker and better.

2. Personalize your reports

Every client with whom you are dealing is going to have its specific reporting requirements. You must focus on the needs and business goals of your customer and then prepare your reports accordingly.

3. Break out the channels

If the data that you have to present in your report is of high-level and straightforward, then you should not pack everything into one report or dashboard. In such cases, consider breaking out each channel, i.e. Google, Facebook and LinkedIn, etc. to provide them with their series of dashboards.

When you break out the channels, then it will also prevent your clients from being getting troubled by bad performance in one channel as compared to the other one.

4. Create more than one report for every channel

You should prefer to create multiple reports for every channel. You have both the options available to you, i.e. if you want you can keep it simple by compiling all the necessary information within one report, or you can also create several reports having varying amounts of details and complexities.

You can build a main dashboard dealing with high-level metrics such as budget pacing, clicks, impressions and conversions. From there, you can break out the channels so that your customer can look into some of the other details like paid campaigns, keywords, and impression shares.

Our Website Design Company Melbourne provides our every customer with the detailed monthly as well as annual reports which enable them to analyze the growth and progress of their business and also helps them to plan their future strategies.

How TemplateMaster Web Studios Catalog helps you to get new clients for your web studio?

If you are the owner of a website design company or an individual website developer, then at some point of your carrier, you might have faced the problem of the shortage of customers.

Generally big and renowned web studios have expert PR managers who are responsible for building the reputation of that company as well as for attracting new clients to that firm. So, we can say that the most booming website design and development firms in the market are those who have utilized a better marketing strategy rather than that of the companies offering the utmost level of expertise and vast experience.

If you too are facing difficulty in pulling new customers towards your web company then don’t worry and get yourself incorporated in Web Studios Catalog.

TemplateMaster Web Studios Catalog:

TemplateMaster is a well-known name in the web design market, and there is not any requirement to introduce it to you.

From over 15 years, this firm has maintained the top position in the market. The company can win the confidence of thousands of consumers by providing them with a collection of more than 25K ready-made templates.

Apart from the customers, now the firm has something to proffer to the web design studios as well as to freelance developers, i.e. the website design companies can now incorporate themselves in the TemplateMonster Web Studios Catalog.

TemplateMonster takes a lot of care for its clients. The firm doesn’t want their customers to face any difficulty concerning their web design project. The company has assembled all the experienced web studios and freelancers in one catalog so that if after purchasing the template from their corporation, the client also wants to get a first-class customization service then they can attain it without any complexity.

By incorporating their web design studios in the catalog, the web companies get an opportunity to improve their client base as well as to obtain new orders regularly. You can include yourself in the catalog without any cost. The only thing that you require to fulfil is that you will have to qualify a test to prove the level of your skill.

On successfully passing the exam, you also get a certificate, which confirms your high level of expertise. After qualifying the test, you can include your Website Design Company in the catalog by creating your profile. In the profile, you can embrace the details about your company’s record, your projects, and contact numbers. To assist the web companies and developers in the preparation of their test, TemplateMonster has also begun its Certification Center.

 

How to optimize “Google My Business” to position higher on Google?

Google aspires to enhance the search experience of its users by providing them with what they’re searching for directly in the search results even before clicking or tapping on any one of the results. Thus, if you want to rank at the top of the search pages, then you should not only have to optimize your website but also your Google business listing.

Google My Business is a free and powerful tool which you can utilize to improve your local visibility and for establishing a new clientele. If you maintain your listing active, complete, up to date and accurate, you can make your business rank higher in local results and can get ahead of your competitors.

The higher your business shows up in the local search results, and the more no. of potential customers can accomplish their requirements from your listing, the more clients you will further get from Google.

How Google My Business impacts your ranking?

When your Google My Business listing is complete and accurate, then you will rank higher in Google Search and Maps, which in turn will bring about 7x more clicks to your site. Google My Business can also help you to enhance your traffic and sales.

What you necessitate to do to make your Google My Business listing position higher for the relevant searches?

1. Fill up every segment of your profile:

Google My Business profile helps your customers to gain all the vital information about your brand. Google My Business Listing includes the following data:

• Business name
• Location
• Contact number
• Category
• Website information
• Working hours
• Description
• Images

Accumulate and examine Google reviews:

If you don’t have any reviews made by Google on your website, then you should ask your loyal customers to put some good words about your products and services that they have utilized.  In case you receive unfavorable reviews then ensure to respond to them professionally.

Strengthen your Google description:

Never keep your Google My Business description too short or too long. If the explanation is too tiny, then it will not provide complete information about your specific services. If the detailing is too long, it will get overlooked by your customers.

Be selective with your images:

Consider posting only relevant and high-quality images to your GMB profile. Try to include pictures of your events, services and products from different angles as well as during peak times.

Want to remain ahead of your competitors! Contact our website design company in Melbourne.

Best ideas for making your social media posts more appealing

1. Generate shareable content:

The posts that you publish on your social media handles must have shareable content to attract your current as well as potential customers. Once you post something worth sharing your followers will make it reach everywhere.

2. Provide special offers to your social media followers:

If you want to make people excited about your posts on social media, then consider offering them special deals, and discounts or exclusive right of accessing your protected content.

3. Share the content created by your users:

Consumer-created content can enliven your social media posts. You can encourage your followers and trustworthy customers to send their images or videos, showing them utilizing your products.

4. Consider using real photos:

Though stock photos are helpful in a no. of ways, and we can employ them as the background images for our texts. But, when you have to post something on your social media platforms, then it’s best to use real photos.

5. Share the perspectives of your industry’s experts:

For making your social posts more appealing, you should consider sharing curated content with your viewers. You can further highlight the fresh perspectives as well as the outstanding views of your industry experts and can then share them with your audience.

Related Article: Role of social media in your digital marketing plan

 

6. Use hashtags:

If you have noticed that your social media posts are not able to gain much attention from your viewers, then it may mean that your posts are boring and require improvement. You can include hashtags in your posts to expand your reach to the appropriate audience.

7. Include CTA’s:

By posting on your social media handles, you not only want to attract your viewers to your business but also to inspire them to take action to buy your products and services. Most of the times, if you do not call your potential clients to proceed further, then the people forget to take the prompted action so, always remember the CTA.

8. Comment on Common Interests and Causes:

If you share common interests with your viewers, then consider joining the conversation on these topics. By doing this way, you can earn more respect from your followers by making them know that your attention and concerns are not only restricted to your business.

Our Website Design Company in Melbourne can provide you with the fresh and unique content, which your users will not only like to read but also to share with their friends and family members.

What qualities must you have to become a successful freelancer?

Today freelancing is magnetizing a lot of people towards it by allowing them to choose their work schedule and by offering them with the opportunities to take their income as well as future into their own hands.

Here, we have revealed some of the crucial qualities that you must acquire if you too dream of becoming a successful freelancer:

1. Flexibility

The freelancing business offers you the flexibility to choose on what days and for how many hours you want to work. For example, if you have an occupied schedule for someday with a lot of chores to do, then you can opt not to work on that particular day.

But, you must keep one thing in your mind that your flexibility should benefit not only you but also your clients. If your customer requires some project to get completed by a specific day, then you should be ready to work for extended hours to get it finished.

2. Organization and time-management qualities

If you want that your freelancing business runs efficiently, then you need to have an excellent organization and time management skills. If you do not offer your services on time, clients will not like to work with you again. To meet the deadlines of every project, you must organize and plan everything.

For example, blogging is an essential part of the content marketing policy that you employ for your freelance company. But, if you constantly keep forgetting to publish your posts on time, then you can miss out several chances to attract new clients and of producing leads.

3. Perseverance

Freelancing is not about all sunshine, but it also includes tough days when you have a little client work and many moments when you want to give it all up.

If you aspire to become a flourishing freelancer, you require having the quality of perseverance, which helps in keeping you motivated on the terrible days.

4. Inquisitiveness

Most of the freelancers do not know much about running a business when they begin to work. But they keep proceeding and learn new things as they continue to work. This inquisitiveness makes them gain knowledge of several new skills which are essential for the growth and progress of their business.  If you desire to become a successful freelancer, then you need to learn innovative things continually as well as to improve your older skills.

Our freelancing Website Design Company Melbourne consists of the professionals having all the qualities as mentioned above, which make us gain success in our business.

 

4 Latest Marketing Strategies to increase Your Blog Traffic In 2019

The primary mission of most of the bloggers is not only to provide quality content to their viewers but also to attract more traffic to their blog. Blog writers consider using Google Analytics report to visualize the amount of traffic they are receiving on their article.

Now, five months of the year 2019 are over, and you must also be looking at your blog’s report.  After seeing the details you may get shocked and ask a question to you why your traffic growth is going flat? First of all, permit me to tell you that you’re not the one who is facing such a situation. Countless blog writers around the world are putting themselves the same query.

The fact is that if you want to enhance the no. of viewers to your blog in 2019, then you are going to need a very different strategy than it required in the previous years. There occurred a drastic change in the techniques of marketing in the last few years. The approaches that were rock solid in 2015 can barely make progress in your blog traffic today.

To boost the amount of traffic to your blog in 2019, you need to implement the latest as well as more advanced marketing policies. You can bring into play the following tips to raise your no. of viewers this year:

1. Write less but more accurate and reliable content:

If you are into the field of blogging for many years, then you will be familiar with the mantra of producing more content and publishing it often to enhance the SEO of your site. While this strategy served as the prime tool for many decades, but now it doesn’t hold much water in it.

If we recollect the Google’s original mission statement, then it is to “organize the world’s information and make it universally accessible”. To achieve this target, Google firstly reduces the amount of time a user is spending to find the correct result. Due to this reason, Google itself provides answers to so many search questions directly on the results page, instead of driving people to some another website.

So, when someone investigates for a query like “Web Design Company in Melbourne”, then Google doesn’t like the user to waste minutes jumping from one site to another. As an alternative, the search engine always wishes to direct that person to a distinct source that can potentially provide him with the complete list of all the agencies that he may require.

What I want to communicate to you is that you need to write fewer but more scholarly articles. Apart from creating 10 similar keyword-focused items, prefer to write a single blog that envelops all the 10 keywords in one piece. Research also reveals that lengthier content ranks better, draws more back-links, and drives more traffic.

2. Amend your older content:

If you are into blogging while some time then you are likely to have a vast record of published material. Some of these articles are such that were revolutionary five years ago but have become obsolete today. As a result, you are not getting any traffic to these pages.

Here, I am going to mention three approaches that you can take with the older content:

Update it: If your article is doing relatively well, i.e. ranking between pages 2 and 5 for its targeted keyword then in such a case what you can do best is to update the content with new information. To make your article more relevant and valuable, you can consider adding new images or videos or can again build up content to include recent information.

Delete it: Consider deleting the content that is less than 300 words and doesn’t rank anywhere in the first 5 pages. These articles don’t add any value to your site but give a negative signal to Google that your site has become out-of-date and possesses thin” content with poor quality. All these things collectively can harm your SEO.

Redirect it: If your website contains a lot of short and low-quality blogs on a single topic, then you should prefer to redirect them to a longer, in-depth article on the same topic. By proceeding this way, you can start making traffic to the detailed material and can bestow your readers with a better experience.

If you can’t handle the hassle of updating your content alone, then you can hire a Web Development Company in Melbourne, who will effectively and successfully renew your writing pieces.

Related: How To Increase Blog Traffic in 2019

3. Write content on the right topics:

If a person aspires to gain knowledge concerning how to ride a skateboard then whether he will prefer to read an article or watch a video about it? Most of you will answer that they will like to go for a video as it will make skate riding easy to understand. Even Google thinks the same way.

If you ever search for “how to ride a skateboard”, then the earliest few results will be the videos related to it. Even spending 50 hours to generate a highly exhaustive article on riding a skateboard will not be able to remove these videos from the topmost spot.

Due to this reason, I’m telling you to choose the topics of your content cautiously. While selecting the subject of your article, you must think about the following points, and you should not just pick the topic because of its loud search volume:

User intent: You must examine whether your keyword is about something commercial or not. If your reply is yes, then you must look out for different ways to take benefit of this thing to monetize your blog.

Search intent: Consider inspecting the fact that can you serve a video to your viewers regarding this keyword? As I stated above, people usually like to see videos because these make things simple to comprehend.

Depth: Understand whether your blog requires an in-depth explanation, or you can clarify it better through visuals and images? It is not necessary to always write long blog posts for all the topics. If your article needs a video, then you must include it in your blog. Additionally, if you can serve your topic best by an image, then there is not any requirement to create videos.

So, finally, I will only like to mention that you should aim to plan your content to the keyword-type.

4. Automate your marketing:

Earlier marketing automation was expensive to purchase and complex to run due to which most of the marketers find it challenging to use. But now things are changing quickly. Currently, any blogger can run a simple automated email marketing drive within just a few dollars.

These campaigns are not difficult. All you have to execute is to collect emails and enter subscribers into a “drip” sequence. Then you have to send the targeted emails after every few days to your subscribers. This marketing technique is going to help you in two ways:

1. a) It will make the readers familiar with your brand; thus, it will become easy for you to sell them anything in the future.
2. b) It will help you to divide your reader into more targeted groups. You can then utilize these categories to send better-targeted offers to your viewers.

I want to explain this whole thing with the help of an example, i.e. if you are an owner of the food blog then you can get following two types of readers:

1. a) Readers taking an interest only in your recipes
2. b) Readers who also ask for your suggestions regarding the right kitchen equipment to acquire.

You can quickly build an automated email marketing “funnel” where you can mail the content related to either of the above two topics to your subscribers. Readers opting for the first topic will automatically get funneled into the “recipes” section, whereas those choosing the second topic will get drive to a “buying advice” segment.

The best method which you can employ to collect the email addresses in 2019 is the “humble content upgrade”. By using this scheme, you can upgrade the content which your reader is reading by offering some downloadable material. You must keep in mind that the downloadable content must be about the article which the viewers are reading because only then the people will happily share their email addresses for that material.

For example, a website related blog contains a list of Web Design Company in Melbourne, but the on-page table is difficult to read. So, the blog provides its viewers with a downloadable upgrade which is nothing but the list of recent blogs in an Excel spreadsheet.

Making your blog successful in 2019 is a very tough job to do. At present, if you want to succeed in gaining a significant amount of traffic as well as readers to your website, then you will have to leave old-school marketing tactics. Instead, you should consider adopting one of the above-mentioned latest marketing policies to attract more traffic.

Contact us:

Sky For Web is one of the best Web Design Company in Melbourne. Our proficient team members keep updating themselves with the latest ongoing SEO techniques to make our client’s websites rank higher. We adopt effective strategies to attract more traffic to the sites and to make our customer’s brand familiar to the people.

The significance of Meta tags

A Meta tag is an essential part of search engine optimization. But, due to its unfortunate positioning towards the bottom of the page or due to the lack of appropriate knowledge, Meta tags often get unnoticed. Over time, this ignorance can lead to poor search results.

What are Meta tags?

Meta tags are the explanatory “tags” which make the search engines aware of the specific keywords or phrases. As we employ tags in the blog posts, we utilize their counterparts known as Meta tags for the search engines to make them notice the particular topics. When bots are hunting all across the web, these Meta tags draw their attention towards them, thus letting them know which pages contain that certain specific topic. These descriptive words lessen the search timeframes, giving websites a higher listing in the search results.

You must keep one thing in your understanding that these keywords must be an exact explanation of what you have mentioned in your article. If done in the approved manner, Meta tags can bring more amount of relevant traffic to your website.

How to utilize the Meta tags correctly?

Conventional SEO users love to go with a good amount of keyword stuffing. These people are perfectly ok to put a piece of writing full of keywords or phrases that also have the chances of getting labeled as spam. As the phrases are primarily for the use of search engines, therefore it is acceptable to get as many keywords as possible. But make sure to write the keywords in the form of a complete sentence.

To carry out the process with perfection, you must follow the subsequent steps:

1. Begin your journey by finding the most appropriate words in every post.
2. Incorporate those words either singularly or in the form of various phrases into the description.
3. Next, utilize the platform’s Meta description checker to see whether the keyword is solid or requires another try-out to even out the phrases.

A world without Meta tags:

If we do not employ these essential SEO boosters, search engines will have to hunt the websites in an old fashioned way, thus focusing on the wrong or the less important points. However, when we utilize the Meta tags, we make the search engines to work in the right direction, thus, sending them to search at a specific location.

Our Website Design Company Melbourne incorporates Meta tags in every article that we publish on the sites of our clients, which provides an instant boost in their relevant website traffic.

Major reasons why you should choose our website design company?

1: Sky For Web can assist you with all your design needs:

Apart from providing outstanding website designs, we also deliver remarkable SEO services, content writing, graphics and logo designing solutions to our clients. If you want to have a unique design project for your business, contact us.

2: We’ll make you look grand:

Our work speaks louder than our words. We offer a bespoke website to our every customer to satisfy his unique and specific business needs.

3: Excellent customer services:

Our clients are our priority. We deliver reliable, friendly and splendid services to make our consumers satisfied at every step of the design process. We try to make the procedure of website designing and development an enjoyable experience for our customers.

4: We offer services at low-prices:

We provide high-quality services at a fair price. Other companies charge two or three times more than our rates.

5: Our agency has gained appreciation from several leading web design journals:

We have received honors and appreciation from The Pixel Makers, Graphic Orgasm, Web Design Index and Pages Think.

We have expert professionals and design specialists at Sky for Web, Melbourne who love what they do. So, if you want to have quality web designing and development services, contact our company.

Our course of action:

Our team knows how to convert the ideas of the clients into reality. We follow a well-planned approach to provide our every customer with a customized website design which satisfies his specific business needs.

Discover: The first step that we pursue is to achieve a full understanding of the company, project, target audience and goals of our consumer. We carefully listen to what our client conveys us about his vision, business requirements and objectives.

Plan: Secondly, our experts build an effective strategy in accordance with the necessities and the targets that need to get accomplished. We also ensure to solve the navigational issues to make your site easily accessible to your audiences.

Design: The following step is to lead the above-made plan into execution to present the customers with the purposeful designs. We design attractive websites that reveal the message and personality of the brand.

Develop: Our professionals then develop those web designs into functional prototypes and documents.

Deliver: After a thorough analysis, we prepare the final product, which we further polish and test before launching it. Our website design company makes things work for you so that you can concentrate on your business.

Grow: We continue to optimize your website by providing SEO to e-commerce services to enhance its growth and to keep it ahead of the competitors.